Green investment, no trident and PR

Even if you don't think they can make a positive impact - where is the risk? Another 4 years of labour (btw Mr Brown it wasn't a global recession - it was an asset bubble you created, burst by our dependency on oil which you failed to address) or Cameron - spineless, unprincipled bell end.

Given 'em a go. How bad can it be?

US debt clock - fascinating...

click here to see it live

PR 3.0 - more brilliant thinking from Philip Sheldrake

PR and Web 3.0

View more presentations from Philip Sheldrake.

Less angry than usual - which is a shame - but the importance of what he's saying can't be overstated.

Data + API's + semantic markup = the future of marketing

UK borrowing hits 890billion....

“Paper money eventually returns to its intrinsic value ---- zero.” Voltaire (1694-1778)

37 Shreddies...

That's roughly how many shreddies make up 30grams - Kelloggs RDA for their product.

I then measured how much I pour in a small portion (I'm trying to watch my weight) - over 70grams.....

The RDA for cereals are meaningless - Kelloggs must know this, the government must know this - the consumer certainly does.

Why doesn't Kelloggs do something about it?

The 7 cornerstones to a 21st century agency....

1. earned not paid - brand not channel

2. authenticity, happiness, measurement and the truth

3. a belief in the intrinsic values of an organisation http://www.ted.com/talks/dan_pink_on_motivation.html

4. adhocracies here

5.  space for a marketing technologist here

6. the desire to broaden a revenue base by developing products and ideas (with / without partner brands) - an interesting way to develop a content strategy, which in itself is the next big thing on the web….

7. Outsource and consultancy, not invoice and conspiracy

discuss....

If only constantin film's legal execs were half as creative as the people mashing up Downfall...

Most Downfall mashups are now being removed from youtube.

How short sighted of the studio execs. How willfully stupid. If I were their shareholders I would demand the exec team resign - they have blantantly not maximised value.


Imagine if they'd taken a moment to think at all creatively, about how they could leveraged this massive exposure.

Off the top of my head...

1. ask all mashups to embedd a dynamic link at the end of the clip (an ad effectively) for the studio's latest film - massive, instant, cool exposure

2. put a confession button on each of the clips - ask everyone watching them to donate 10p to charity

3. get all the scriptwriters from the best mashups to work on scripts for the studio - if their clip has 1,000,000 views - they must be doing something right - have the stars in the scene film the movie / short film

4. film new clips of other dictators having similar shockers

5.do a deal with http://www.xtranormal.com/ and create an app which enables everyone to script a similar mashup - adopt a freemium model and diversify the studios' revenue base

 instead

a blanked cull

in a connected world

a truly pathetic reaction....