The Reading Room "adopts" my bin bags on demand idea....

Seems my bin bag on demand idea (a meme I'd been tracking for a year after seeing performence artists beautify New York streets with pink bags - and which I presented to Keep Britain Tidy last year) - is so good - another agency - The Reading Room - has been kind enough to adopt it...even making it their lead case study......


I'm very flattered...

On a more positive note - it does seem to endorse the hands on approach we take to meme tracking and user engagement at Dig - just a pity in this particular instance we didn't get the credit for the thinking....