2. IT - ask your head of IT to migrate all services to the cloud and to ditch old technologies - if he refuses, fire him, if he doesn't start calling him a marketing technologist
3. sCRM - ask your new marketing technologist
4. Data - start collecting, organising and tagging business data sets - develop semantic mark up plans and release an API in beta
5. Training / awareness - invest in a range of educational initiatives to get staff up to speed with the new world (modify office spaces, increase access to flexible working, implement a Fedex day etc)
6. Marketing - (earned / owned / bought) - stop bought, start earned - demote owned
7. Product - open it up to the crowd
