A data driven business

blackberry and its appeal to young women

The meme of young people using Blackberry's is not  success – it is the ultimate sign of failure...

Blackberry was a device designed for the high spending business market which has been so eclipsed by its competition, that it has been forced to eek out an existence on the margins of a market, appealing only to a poor, barely literate underclass who use it out of necessity rather than design.

An abject business failure borne out in the hard data of their shareprice ...

Razorfish - on share finance data.....