TGI, 3rd party research, basket data, online sentiment and influencer analysis, site surveys, focus groups......all routes into the understanding of a brand's issues and challenges
Do you need all of them to develop strategy?
No, the more we have - the more complete the picture - but can we get 70% of the way with just one of them......course we can.
Do you need all of them to develop strategy?
No, the more we have - the more complete the picture - but can we get 70% of the way with just one of them......course we can.
