system two

system two
start-up thinking in the enterprise
Showing posts with label apple. Show all posts
Showing posts with label apple. Show all posts

Thursday, 15 December 2011

Great companies...

Are either small or dictatorships.

They are therefore, by definition, temporary affairs....

Apple's share price will halve in the next 2 years.

Wednesday, 3 March 2010

the frog is back...

Treehugger, New York Times, The Guardian, Wired - they all have an app - for which they charge. But having all that different information silo'ed in separate applications makes me have to work harder.

We have RSS. It works perfectly well. Why do I have to reformat my new habits?

The whole app thing smacks of the ringtone "craze" of the mid 00's - of old skool media men building artificial walls around content to try and sustain a dying business model.

A company I was running at the time spent thousands developing online audio editing software so our users could create realtones, in real time. A complete waste of time. By the time we launched everyone had figured out how to link a song in their phone library to an incoming call.

The music industry loved realtones because it represented an opportunity to turn the clock back - to charge for content because of the specific format in which it was being used - it was the virtual equivalent of the CD (if that makes any sense). Newspaper love apps for the same reason.

***Update*** interesting post here

Thursday, 11 February 2010

The backwaters and the lanes pt2...

At the heart of the writings of the philosopher Thomas Hobbes is the idea of a social contract. A tacit agreement, born from the simple logic of self preservation, that asks the individual to turn their back on a gruesome, free for all, "state of nature" and, foregoing certain rights, agree to live bounded by a set of rules, for the mutual benefit of all.

When I encounter you, I agree not to take your life and possessions, on the basis that you have consented to the same, and, having made that tactic agreement between ourselves, we both understand our lives will be more comfortable and stable because of it.

This contract has underpinned human civilization since communities’ first coalesced. Now, more than 10,000 years later, the giant tech and media companies of the world are asking us to sign another. Asking us to forgo the wild, decentralized, open web of today – and allow them to re imagine it – as an easier, friendlier, more beautiful place – but one where control is ultimately ceded to them.

The logic of Hobbe's original contract was unshakable. We have all of us lived by it for millennia. Acquiescence in this new case isn't anywhere near as compelling.

Fox news as an independent arbiter of rational news reporting anyone?

Come into our closed world, Murdock and Apple are saying. Where applications work at the touch of a button and where media is perfectly tailored to your interests (and prejudices). Yes we’ll charge you a small fee, but look at the utility, look at the time you save, look at the other beautiful people around you.

In many ways we should all be glad for Google. If the power wielded by the old titans of technology and media were not balanced by this new gorilla, we should likely have to invent it. Lets just hope Larry and Sergey don’t start reading any Leviathan anytime soon....
Nevertheless, in the meantime, as both Apple and News Corp nudge their pliant tribes down a path of propriety, controlled networks, the first sniff of future thought control and manipulation is already in evidence. Vast areas of the web are already less easy to navigate because of Apple's technology. 85% of the world’s top 100 website use flash. They don't work work on an iPad….

If the web is anything, it is a manifestation of mankind’s desire to live unbounded; to live unbounded by teh limits of the physical world; to discover something about himself precisely because, we can’t be 100% sure of what’s at the other end of a link. At some primal level, we intrinsically know the web to be good for us and our society. It heals and educates. It exposes special interest and tames big business. It widens our awareness of our world and the people in it. These properties flow directly from its backwaters and lanes - its ramshackle content and decentralised nature.

It is in this chaos many have found a refuge and we relinquish it at our peril.

****update****

interesting post here which seems to come to the same basic conclusions...

and there http://www.boingboing.net/2010/04/15/apple-blocks-pulitze.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+boingboing%2FiBag+%28Boing+Boing%29&utm_content=Google+Reader

Friday, 8 May 2009

an apple for the old world...

I'm making an (admittedly long) bet that the next broadside / revolution to hit the "old" economy is virtual businesses, cyber squatting on old skool business models. just like apple did with the record labels..

What do I mean....

Take builders merchants, insurance companies, healthcare providers - in fact pretty much any old world brand who hasn't embraced the web.

What is to stop well funded, agile startups, deploying cutting edge technology to offer the products of old world industries, forcing the brands whose patch they're squatting on, to play ball and supply them?

An agile startup raises a couple of mill and puts together a slick, lightweight site which offers everything the old world merchant does (or more likely just the higher margin stuff).
They take the trouble to integrate an enterprise level CMS, stock management and ecommerce system and then approach every brand in the sector to tell them they've solved their biggest IT headache - an all singing, all dancing online presence - no capital cost - they only want 30% of the net.

Board of old school company, faced with the prospect of their own pedestrian IT department coming up with the goods anytime soon (and in a bid to generate much needed revenues in the short term to help the shareprice and this years bonus...) agree - thinking they'll balance control issues with the upside of owning the offline relationship with their customers and by retaining their "brand values" (which of course mean s**t on the web).

Its happened once – it could happen again….