That's roughly how many shreddies make up 30grams - Kelloggs RDA for their product.
I then measured how much I pour in a small portion (I'm trying to watch my weight) - over 70grams.....
The RDA for cereals are meaningless - Kelloggs must know this, the government must know this - the consumer certainly does.
Why doesn't Kelloggs do something about it?
Showing posts with label brand. kelloggs. Show all posts
Showing posts with label brand. kelloggs. Show all posts
Wednesday, 21 April 2010
Wednesday, 7 April 2010
Kellogs is definitely not a commodity club...
Selling sugary snacks (Coco Pops) to children isn't great...
Spraying the vitamins on after you've made the product to enhance your creds is poor....
Massaging the stats on your RDA's to look better than you are is getting pretty low - next time you're pouring a bowl - check out how little 20g of Coco Pops really is (Kids tend to pour around 70g) - 20g also happens to be 10g less than the RDA they use on all their other cereals - why?
And now you're telling my kids to eat it after school as well.....
Go away - make your product and marketing human - and come back when you've had a think about how to become a commodity club....
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