Why is it perpetually reported that because Dell makes money from Twitter everyone else can?Dell is a multi-billion dollar enterprise. As a proportion of revenue - their Twitter income is farting in a thunderstorm. If you took that ratio and applied it to a "normal" - sub £100m business - it wouldn't be worth getting out of bed for - certainly wouldn't provide any sort of return on capital.
Twitter is the best PR tool Dell ever had - but that's all it is....
