the dove "make over" viral

Its been around for ages and talked about at length, but in a meeting this morning the dove "make over" viral was mentioned and we took 3 minutes to watch it again. If you've not seen it already the clip is here

Every time I watch this I'm blown away by it.

In its simplicity and execution it educates, informs and entertains the viewer - I am more likely to buy a dove product because of this.

The clip is everything inbound marketing should be - forget finding your audience as a PR, there are too many people to keep a track of and in touch with. instead rely on your ingenuity and creativity to come up with a brilliant idea and let an audience find you.