Why is any large scale corporation bothering to maintain the illusion of control over its data and customer relationship management?Every client I encounter at the moment has a story about how....one day.....once they've spent x amount of cash they'll have 360 degree, clean customer data.
Its never going to happen!
In ecommerce we've accepted fCommerce because our ATG / SAP implemenations are clunky and Accenture take us to the cleaners us every time they change a page.
Lets now accept fCRM "Facebook customer relationship management".
Ditch your local customer databases and access customer data that is actively.....willingly maintained by all of us.
