system two

system two
start-up thinking in the enterprise

Thursday, 24 March 2011

fCRM - Facebook customer relationship management

Why is any large scale corporation bothering to maintain the illusion of control over its data and customer relationship management?

Every client I encounter at the moment has a story about how....one day.....once they've spent x amount of cash they'll have 360 degree, clean customer data.

Its never going to happen!

In ecommerce we've accepted fCommerce because our ATG / SAP implemenations are clunky and Accenture take us to the cleaners us every time they change a page.

Lets now accept fCRM "Facebook customer relationship management".

Ditch your local customer databases and access customer data that is actively.....willingly maintained by all of us.