system two

system two
start-up thinking in the enterprise

Tuesday, 13 December 2011

I've been obsessed with Sherlock Holmes for years....



(although its probably not something one should admit) - I love the Guy Richie films....

One of my favourite Sherlock quotes "It is of the highest importance in the art of detection to be able to recognize out of a number of facts which are incidental and which vital. Otherwise your energy and attention must be dissipated instead of being concentrated." There is much the world of brand and technology can learn from a data driven approach combined with a healthy dose of humanity,  intuition and joie de vie... 

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