system two

system two
start-up thinking in the enterprise

Monday, 27 June 2011

Country by country social behaviours....

Often we have quite a time explaining to clients user behaviours differ between countries. This infographic captures the point nicely. To be clear - the data on which this is based is "declared behaviour" - data from people filling in surveys as opposed to our approach, which is pure listening - actual.

The point being - people use the web very differently around the globe - the idea of a global propositon for a brand, that speaks to everyone in the same way (unless your'e a utility / platform - Google / Facebook) doesn't make much sense.

Sunday, 12 June 2011

The Social Business Value Map

There is a lot of talk about social business and how each department within a brand can harness social media.

To clarify some of the issues, I took front line social business units within an organisatiuon and described a single, basic objective for each department. I then mapped those onto some of the most widely understood startegies being used by different brands, to see which strategies supported which goals

Finally I mapped measures against each strategy.

Biggest take away?

Look how (relatively) balanced it is.

Social media really is impacting across the business. No wonder brands struggle when they leave it to the marketing department!