system two

system two
start-up thinking in the enterprise

Monday, 18 April 2011

3 chords and the truth....

TGI, 3rd party research, basket data, online sentiment and influencer analysis, site surveys, focus groups......all routes into the understanding of a brand's issues and challenges

Do you need all of them to develop strategy?

No, the more we have - the more complete the picture - but can we get 70% of the way with just one of them......course we can.

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