system two

system two
start-up thinking in the enterprise

Thursday, 29 April 2010

We don't need a brief in the post digital age....




"Have a social mission, not just a commercial proposition"

"The bigger a brand gets, the smaller is should act"


This guy has a way with words...I like


But I question the premise - do we still need briefs?

Accept a brand is always on > set a strategy > do it