system two

system two
start-up thinking in the enterprise

Wednesday, 7 April 2010

Kellogs is definitely not a commodity club...



Selling sugary snacks (Coco Pops) to children isn't great...

Spraying the vitamins on after you've made the product to enhance your creds is poor....

Massaging the stats on your RDA's to look better than you are is getting pretty low - next time you're pouring a bowl - check out how little 20g of Coco Pops really is (Kids tend to pour around 70g) - 20g also happens to be 10g less than the RDA they use on all their other cereals - why?

And now you're telling my kids to eat it after school as well.....

Go away - make your product and marketing human - and come back when you've had a think about how to become a commodity club....