system two

system two
start-up thinking in the enterprise

Tuesday, 13 April 2010

The Reading Room "adopts" my bin bags on demand idea....

Seems my bin bag on demand idea (a meme I'd been tracking for a year after seeing performence artists beautify New York streets with pink bags - and which I presented to Keep Britain Tidy last year) - is so good - another agency - The Reading Room - has been kind enough to adopt it...even making it their lead case study......


I'm very flattered...

On a more positive note - it does seem to endorse the hands on approach we take to meme tracking and user engagement at Dig - just a pity in this particular instance we didn't get the credit for the thinking....