system two

system two
start-up thinking in the enterprise

Wednesday, 21 April 2010

The 7 cornerstones to a 21st century agency....

1. earned not paid - brand not channel

2. authenticity, happiness, measurement and the truth

3. a belief in the intrinsic values of an organisation

4. adhocracies here

5.  space for a marketing technologist here

6. the desire to broaden a revenue base by developing products and ideas (with / without partner brands) - an interesting way to develop a content strategy, which in itself is the next big thing on the web….

7. Outsource and consultancy, not invoice and conspiracy