1. earned not paid - brand not channel
2. authenticity, happiness, measurement and the truth
3. a belief in the intrinsic values of an organisation http://www.ted.com/talks/dan_pink_on_motivation.html
4. adhocracies here
5. space for a marketing technologist here
6. the desire to broaden a revenue base by developing products and ideas (with / without partner brands) - an interesting way to develop a content strategy, which in itself is the next big thing on the web….
7. Outsource and consultancy, not invoice and conspiracy