system two thinking....
thoughts on innovation and psychotherapy...
start-up thinking in the enterprise
Wednesday, 21 April 2010
That's roughly how many shreddies make up 30grams - Kelloggs RDA for their product.
I then measured how much I pour in a small portion (I'm trying to watch my weight) - over 70grams.....
The RDA for cereals are meaningless - Kelloggs must know this, the government must know this - the consumer certainly does.
Why doesn't Kelloggs do something about it?