system two

system two
start-up thinking in the enterprise

Wednesday, 21 April 2010

37 Shreddies...

That's roughly how many shreddies make up 30grams - Kelloggs RDA for their product.

I then measured how much I pour in a small portion (I'm trying to watch my weight) - over 70grams.....

The RDA for cereals are meaningless - Kelloggs must know this, the government must know this - the consumer certainly does.

Why doesn't Kelloggs do something about it?