Social business is soon going to be the hot topic in digital / consulting land - how a company transforms itself from a closed, silo'ed organisation - into an open, listening, reactive, dynamic "hive". For definition - here
Organisations who are already out of the blocks of "social media" are at an advantage it seems. The level (and not the short term success) of that early experience is the driving factor in who is starting to effectively grapple with the challenge.
Turning that initial learning (the listening the PR team are doing - the app marketing built - the data IT want to publish) into practices and protocols which drive the whole business (and which crucially - don't bureaucratize and kill - the very thing they're trying to nurture) is going to be the number 1 issue for most CEO’s over the next couple of years.
So my top 3 models below to provide an intro for people who haven't got a clue what I'm talking about are ...
Dachis - here
Altimeter - here
Fascinating time for business....