system two

system two
start-up thinking in the enterprise

Wednesday, 23 December 2009

Dell and twitter - they aren't doing it for the money...

Why is it perpetually reported that because Dell makes money from Twitter everyone else can?

Dell is a multi-billion dollar enterprise. As a proportion of revenue - their Twitter income is farting in a thunderstorm. If you took that ratio and applied it to a "normal" - sub £100m business - it wouldn't be worth getting out of bed for - certainly wouldn't provide any sort of return on capital.

Twitter is the best PR tool Dell ever had - but that's all it is....