system two

system two
start-up thinking in the enterprise

Wednesday, 14 October 2009

Social Media Engagement....

This report has been doing the rounds for a while. I just got to read it. Not convinced about their research approach - and the correlation between social media and RIO seems a little tenuous - but nevertheless the findings are interesting.

In a nutshell - for brands using social media - the more channels you use - the deeper your overall engagement.

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