system two

system two
start-up thinking in the enterprise

Thursday, 27 August 2009

failing to succeed....

I'm beginning to wonder whether the less than perfect technical record of Twitter isn't in fact as asset.

The whole falling over every couple of days "thing" seems to do the service little harm.

Constant talk of the fail whale "meme" keeps the brand in the consciousness of a competitive market and in many ways, the lack of stability only reinforces non corporate, home spun, local, community credentials - key brand values in a networked world.

Being way below average as a way to garner online love...

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