system two

system two
start-up thinking in the enterprise

Wednesday, 29 April 2009

iggy & car insurance - a brands inhumanity

A classic example of a brand breaking our first core condition - congruence - you pay an aging rocker a load of cash to tell users how great your product is

only issue being a) he doesn't use the product he's endorsing (so what we say - how many celebs use the stuff they're asked to promote) but......b) he couldn't even if he wanted to - they don't insure musicians

a serious mismatch between what the brand is outwardly saying - and what is actually going on for it internally - plainly the brand isn't anywhere near as rock and roll as it was pretending to be

an insurance company brand jacking the inglorious bastards tailor (see here) - now that would make a good ad....

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